The Children’s Hospital Foundation of Manitoba has unveiled a new five-year strategic plan to help transform child health in Manitoba.
“Fundamentally what we heard from our donors, our families, and our stakeholders is that we need to do more,” said President and CEO Stefano Grande. “There’s no end line to this goal of ours. Fundamentally, we’re getting ready to do more.”
The foundation launched its strategic plan on Tuesday at its annual general meeting which also showcased other initiatives including the “Let’s Make Everything Possible” public awareness campaign and a new look for their iconic Dr. Goodbear mascot and symbol.
“Our call to action today is that we need to grow, we need to do more” sad Grande. “We need to collaborate with the leadership at the Health Sciences Centre. We need to work with the province and we need to go after some of those challenges we see in the child health care system.”
For the first time in its history, the foundation will commit to raising money for bricks and mortar projects, helping the Health Sciences Centre leadership to create new Centres of Excellence, while continuing to fund research, specialized equipment needs, and support programs that bring comfort to sick children and their families during difficult times.
At the AGM, it was announced that the 2018 the cardiac fundraising campaign exceeded its $3.5 million goal by raising $7.5 million. Their research institute houses over 200 researchers and doctors who leverage over $16 million a year in research, Grande said.
The foundation is also looking at new innovative ways to acknowledge major donors using technology. Starting with Lilibeth and Michael Schlater whose names now adorn the wall of the third floor of the children’s hospital, donor walls with naming rights will feature a QR code that will launch into their stories.
After 23 years, Dr. Goodbear is getting a new look. The iconic symbol will remain, and the marketing materials will start to reflect community needs to make anything possible together.
“We really just tightened up some lines and gave the bear a little bit of a haircut and added a pallet of different colours that resonate with everyone today,” said Grande. “But what we found through our review is that everyone loves Dr. Goodbear. That’s our brand but we’ve added a little bit of life and a little bit of excitement and he’ll be part of our campaigns as we go forward.”